Market Research Future Insights
The Dark Analytics Market Size is expected to grow from USD 238.98 Million in 2018 to USD 3.45 Billion by 2030, at a compound annual growth rate (CAGR) of 26.40% during 2022-2030.
The increase in data silos with intact data that is collected by organizations has been directly influencing the growth of the dark analytics market over the forecast period. Likewise, the rapid penetration due to the introduction of digitalization and industrial revolutions and high growth in data produced by organizations because of the augmented adoption of IoT is also projected to flourish the growth of the dark analytics market.
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The dark data solutions aid to enhance organizational return on investment which is also expected to positively impact the growth of the market. In addition, the rapid increase in the adoption of artificial intelligence and machine learning for dark data analysis is also expected to act as an active growth driver towards the growth of the dark analytics market. Moreover, the increase in the adoption of analytics in enterprises will also generate a huge demand for dark analytics and will also boost the growth of the dark analytics market.
Regional Analysis
Asia-Pacific leads the dark analytics market owing to the upsurge in the number of players opting for analytical solutions and the existence of a large number of small-scale enterprises adopting dark analytics. Europe is projected to expand at a significant growth rate over the forecast period of 2021 to 2030 because of the rapid increase in the need and high demand for analytical keys to develop one’s services by organizations working.
Market Segmentation
The Global Dark Analytics Market has been segmented into type and End-user
Based on Type, The Global Dark Analytics Market has been segmented into Predictive, Prescriptive, and Diagnostic And Descriptive. Predictive has the Maximum growth of the Global Dark Analytics Market owing to the opportunity for organizations to use this additional insight to reach a broader audience for their product lines, associated with developments in data systems, which is assumed to enhancement the growth of this sector as compared to other types of segments during the estimated period.
Based on End-User Vertical, The Global Dark Analytics Market has been segmented into Retail & E-commerce, BSFI, Healthcare, Government, Telecommunications, and Others. Retail has the foremost segment of the Global Dark Analytics Market owing to retailers having indeed begun experimenting with new initiatives to improve their customers’ user experience in recent times. Fashion retailers use detailed questionnaires, developments, and authorization to connect one’s social media, evaluate it, approximation changing consumer tastes, and develop a better understanding of their style
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Key Players
Some of the key market players are Teradata (US), Datameer Inc. (US), Micro Focus (UK), SAS Institute Inc. (US), Dell Inc. (US), Amazon Web Services Inc. (US), Microsoft Corporation (US), SAP SE (Germany), IBM Corporation (US), and Symantec Corporation (US)
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