Privacy has become integral with good  customer experiences, which means it is integral to the marketing strategies that brands design. Great customer experiences hinge on personalization which in turn hinges on good data, so these strategies are completely intertwined. Personalization requires marketers to collect and analyze data, but data privacy is often perceived as an obstacle that restricts these practices.

In the recent session of our masterclass webinar series on “ Preparing for Life Beyond the Third-Party Cookie, ” we dive into how to use first-party data to prioritize privacy and build long-lasting customer trust and strategies for increasing authenticated visits through a strong value exchange.

Keep reading as we dive into the data privacy landscape and actionable tips on how to prepare for all that is still to come or catch up on all the  on-demand sessions here.

Speakers include: Matlie Maraj, Senior Counsel; Julian Llorente, Director of Product, Data Privacy; and Ted Sfikas, Regional Vice President, Solution Consulting, NA & LATAM at Tealium.

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