Discover how Dunelm utilized disconnected customer data to create targeted marketing campaigns that increased revenue. Read on to learn more!

Challenge:

Dunelm needed to unify their disparate ‘owned’ first-party data on a single platform and make it actionable.

Solution:

Dunelm chose the Tealium Customer Data Platform (CDP) to fix an omnichannel data disconnect and unify its customer data onto a single platform. Leveraging a CDP has given Dunelm an ‘out of the box’ and user-friendly solution that has been rolled out across the business which enabled Dunelm to deliver behaviour-led campaigns and drive purchase frequency.

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