A gamer who grew up on Mario Kart and has recently got lost in FC 24 Coins Little Nightmares 2, Sally Face and Road 96, Latham is “an absolute adventure game geek but I’m ready to move on to playing football games now my song is on one.”

She believes “the fact that they support so many up and coming musicians like myself instead of just going for artists that already have big established profiles is amazing. It’s exactly the sort of promotion and support that we need at this moment in time.”

There’s a purity to it as well. “They’re not choosing the tracks based on any of the other stuff that comes with being an artist, they’re just supporting you because of the music you make.”

FC 22 doesn’t just have a killer soundtrack that pulls from across the board, it’s also made changes to make the game more inclusive. Alex Scott features as the first female English-speaking commentator in the franchise’s history and women have finally been added to the Pro Clubs mode.

“It’s great,” says Latham. “In general, if youre not becoming more inclusive with where we are moving as a society, then youre getting left behind. It should have happened earlier but the fact that it happening now is a reflection of the fact that you cant, not make those changes. It can be quite ostracising when you don’t show people something that they are familiar with on the screen.”

“I’ve got an 11-year-old neighbour and all his favourite songs are from artists who have performed on Fortnite or are on FC,” Latham continues. “They’re not interested in music but they are interested in gaming. They become interested because of the connection to the thing they love. It gives artists like me an audience that you otherwise would not have been able to buy FCUT 24 Coins tap into.”