The Alcoholic Beverages Market is projected to reach USD 2.9 trillion by 2031 as premiumization and health trends reshape drinking habits

[Hyderabad, April 1st, 2025] – The Global Alcoholic Beverages Market, valued at USD 1.89 trillion in 2023, is projected to grow at a CAGR of 5.8% to USD 2.90 trillion by 2031, according to ClearView Market Insights. Premium craft spirits, non-alcoholic alternatives, and the booming demand in Asia are transforming the industry.
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Key Trends
1. The Premium Revolution
- Super-premium spirits (>USD 50/bottle) now account for 22% of global sales, with tequila (Patrón) up XX%.
- Japanese whisky auctions hit record prices (USD 1M for Yamazaki 55 in 2024).
2. Sober-Curious Movement
- Non-alcoholic beer/wine will be 6% of the total market by 2025 (IWSR).
- Diageo’s "Zero Proof" line grew 90% in test markets.
3. Emerging Markets Boom
- India’s whiskey market surpasses France’s cognac sales for the first time (2024).
- Nigeria’s beer demand is up 12% as disposable incomes rise.
Technology & Innovation
- Blockchain booze: Rare whiskey NFTs (e.g., Macallan) sold for USD 2.5 M in 2023.
- AI bartenders: Monsieur robots mix 500 cocktails/hour in Las Vegas.
Quotes from Industry Leaders
"The future isn’t just drinking—it’s drinking better. Premiumisation is unstoppable."
– Ivan Menezes, CEO, Diageo.
"Gen Z wants flavour without the hangover. That’s why non-alcoholic is growing 5x faster than traditional."
– Alexandra Cherniavsky, CMO, Pernod Ricard.
Regional Highlights
- North America: RTDs (White Claw) are now 10% of U.S. alcohol sales.
- Europe: No-alcohol beer is 8% - 10% of Germany’s market.
- Asia: Baijiu (China) is still the #1 global spirit by volume (5B litres/year).
Future Outlook
- 2025: Lab-grown alcohol (e.g., Endless West’s molecular spirits) to debut.
- 2027: India will surpass the U.S. as the most extensive whiskey producer-consumer.
- 2030: 10% of global sales is projected to be non-alcoholic.
For more insights, visit https://clearviewmarketinsights.com/
About Clearview Market Insights:
Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369