Active and Smart Packaging Market to Hit USD 40.9 Billion by 2030 as Food Safety and Pharma Demands Soar

[Hyderabad, April 8th, 2025] – The Global Active and Smart Packaging Market, valued at USD 22.5 billion in 2023, is projected to grow at a CAGR of 8.9%, reaching USD 40.9 billion by 2031, according to ClearView Market Insights' latest report. AI-powered freshness sensors, edible coatings, and blockchain-tracked pharmaceutical packs are transforming the sector.
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Industry Breakthroughs
- Food Preservation 2.0
- Mitsubishi’s Ageless Eye® oxygen absorbers now preserve meat for 90 days (compared to 45 days) traditionally).
- Seventy percent of UK supermarkets use smart labels to price items that are near expiration goods dynamically.
- Pharma’s Digital Leap
- Pfizer’s COVID-19 boosters now include VaccineGuard™ temperature monitoring loggers.
- 35% of insulin pens will embed NFC dosage trackers by 2025.
- E-commerce Reinvention
- FedEx’s SmartPackage® reduces perishable returns by 22% due to humidity sensors.
Sustainability Milestones
- Amcor’s Recycle-Ready PCR Films: 50% post-consumer content waste.
- L’Oréal’s Water-Activated Sachets: Dissolve in 60 seconds, eliminating plastic packaging waste.
Expert Commentary
"Smart packaging is no longer optional—it’s the backbone of responsible supply chains. Our NFC tags prevent 1.2 million drug counterfeits yearly."
– Sarah Chen, CTO, Avery Dennison
Future Outlook
- 2025: EU mandates smart labels for all meat/dairy.
- 2027: 25% of packaging will self-report freshness via IoT.
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Clearview Market Insights is a leading market research and consulting firm providing in-depth industry analysis and strategic recommendations for businesses worldwide.
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