Precision Business Insights has published a report on the global mobile value-added services market, estimating its value at USD 744.6 billion in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 14.3% over the forecast period 2025-2031. The report explores the market growth and potential opportunities in the market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

View the detailed report description here - https://www.precisionbusinessinsights.com/market-reports/mobile-value-added-services-market

The mobile value-added services (mvas) market refers to the industry surrounding additional services offered by telecom providers beyond basic voice and data services. These services include mobile advertising, location-based services, mobile infotainment, mobile money, and messaging solutions

Drivers:

• Growing Smartphone Adoption: The increasing use of smartphones and mobile devices is driving demand for MVAS.
• Expansion of High-Speed Internet (4G & 5G): Faster and more reliable data transmission enhances the capabilities of MVAS.

The global mobile value-added services market segmentation:

1. By Type: Short Message Service (SMS), Voice & Data Value-Added Services (VAS)
2. By Product: Mobile Games, Mobile Music, Mobile Wallet, Mobile Commerce, Mobile Advertising, E-Mail & IM, Others
3. By Store: Google Play, App Store (iOS), Others
4. By Vertical: BFSI, IT & telecommunication, Retail, Government, Healthcare, Media & Entertainment, Others

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Regional Overview:
The report also examines the current concerns and their Future Effects on the mobile value-added services market by the region. The report covers all regions and countries; North America was the largest and Asia was the fastest-growing region in the mobile value-added services market. The market has been segmented into numerous primary regions and a detailed evaluation of primary countries.

• North America (U.S., Canada)
• Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, Australia, Southeast Asia, Rest of Asia Pacific)
• Latin America (Mexico, Brazil, Argentina, Columbia, Rest of Latin America)
• Middle East & Africa (GCC, Egypt, Nigeria, South Africa, Rest of Middle East and Africa)

The competitive landscape is dominated by major players like Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology, Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd.

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