Fortified wine is a wine that has been enriched with additional alcohol during the fermentation process. The additional alcohol is typically brandy, and it is added to the wine to increase its alcohol content and improve its flavor. Fortified wines are generally classified into four main types: port, sherry, vermouth, and Madeira. The fortified wine market has been growing steadily over the years due to the increasing popularity of these wines.

 

Fortified wine, also known as dessert wine, has been gaining popularity in recent years due to its rich and complex flavors. It is made by adding brandy or other spirits to wine, which increases its alcohol content and prolongs its shelf life. The fortified wine market is expected to grow at a steady rate in the coming years, driven by the rising demand for premium and high-quality beverages.

 

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GROWING DEMAND FOR PREMIUM WINES

 

Fortified wine is considered a premium product due to its unique taste and high alcohol content. As consumers become more discerning, they are willing to pay a premium for high-quality beverages. Fortified wines are often served as after-dinner drinks or used in cooking, making them a versatile addition to any liquor cabinet. The growing demand for premium wines is expected to drive the growth of the fortified wine market in the coming years.

 

INCREASING AWARENESS OF HEALTH BENEFITS

 

Fortified wines are rich in antioxidants, which are known to have numerous health benefits, including reducing the risk of heart disease and cancer. As consumers become more health-conscious, they are looking for beverages that offer health benefits along with great taste. This is driving the demand for fortified wines as a healthier alternative to other alcoholic beverages.

 

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GROWING POPULARITY IN EMERGING MARKETS

 

Fortified wine is becoming increasingly popular in emerging markets such as Asia and Latin America. These regions have seen a rise in disposable income and an increasing number of consumers who are willing to pay a premium for high-quality products. The growing popularity of fortified wine in these regions is expected to drive the growth of the global fortified wine market in the coming years.

 

INNOVATIONS IN FORTIFIED WINE PRODUCTION

 

The fortified wine market is seeing innovations in production techniques and flavors. Winemakers are experimenting with different grape varieties, aging methods, and spirit blends to create unique and complex flavors. This has led to a wider variety of fortified wines on the market, appealing to a broader range of consumers.

 

The fortified wine market is expected to continue its growth trajectory in the coming years, driven by the rising demand for premium and high-quality beverages, increasing awareness of health benefits, growing popularity in emerging markets, and innovations in production. Winemakers and producers need to stay attuned to changing consumer preferences and innovate to stay ahead of the competition.

 

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MARKET KEY PLAYERS

 

·         The Wine Group

·         Bacardi Limited

·         Davide Campari-Milano S.p.A

·         Anchor Brewing Company

·         Constellation Brands, Inc.

·         Treasury Wine Estates

·         Trinchero Family Estates

·         E. & J. Gallo Winery

·         Symington Family Estates

·         Sogrape Vinhos, S.A.

·         Michelle Wine Estate

·         Taylor's Port

·         Liberty Wines Limited

·         Precept Wine, LLC

·         Deutsch Family Wine & Spirits

·         Sogevinus Fine Wines SL

·         Precept Wine, LLC

 

RECENT DEVELOPMENT:

 

June 2021: E. & J. Gallo Winery had announced that the company would build a new production facility and distribution center with USD 423 billion investment to support its long-term innovation plans and future business growth.

 

September 2020: Riboli Family Wines had announced the launch of Highlands 41, its newest estate-based brand within the Riboli Estates Group division.

 

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