Content Analytics Market Overview:

Content Analytics Market is defined as a group of technologies that can process digital content and use behavior while engaging and consuming the content. The Content analytics market is soaring up to optimum levels, the market value is estimated to reach USD 20.2 billion by the end of 2030, along with a CAGR of 19.20 percent between 2020 and 2030. For instance, news sites, social media platforms, customers, documents etc., to answer specific questions. Content is one of the important tools for enhancing and exposing the market to engage consumers. It is a way to engage the consumers and keep them on their toes. It fulfills required business goals like brand awareness, increasing revenue, creating leads, etc.; in the pandemic, several market revenue decreased. However, the rising use of cloud-based technologies increased in the COVID 19 outbreak, due to which the market got positively impacted. The effect of the pandemic is decreasing, and it will accelerate the market. The tech giants are forming new developments, and regions' rising digitalization will push the market towards potential growth. As cloud technologies are easing business operations, it will increase the demand for content analysis; these factors will fuel the market. The increasing popularity of online mediums such as Instagram, Facebook, Linkedin, and youtube upsurge the demand for content analytics and will help in the market's progression, creating many opportunities for the Content Analytics Market. Many companies adopt content analytic software for major growth; such advantages will foster the market. The inability and disruption in the industrial operation and supply chain function are huge restraints for the market. Still, people are there who lack awareness, and the growing concern and the data breach are challenges the market will have to cross to gain growth.

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Competitive Landscape:

The key market players of the content analytics market are:

• Oracle Corporation (U.S.)
• SAS Institute, INC. (U.S.)
• International Business Machine Corporation (U.S.)
• SAP SE (Germany)
• Adobe Systems, INC. (U.S.)
• Opentext Corporation (Canada)
• Nice Systems LTD. (Israel)
• Clarabridge, INC. (U.S.)
• Verint Systems (U.S.)
• Interactive Intelligence Group, INC. (U.S.)

Major Key Players:

Due to the presence of multiple players who strive to capture a greater share, the global content analytics market appears to be moderately fragmented during the forecast period of 2022 and 2030. The report published by Market Research Future has profiled the significant players in the content analytics market to provide a comprehensive overview of their operations and strategies.

Segmental Analysis:

The Content Analytics Market is segmented by application, deployment and vertical. The market is divided into the on-premise and cloud-based on the application segment. The cloud-based content analysis software will gain a high growth rate in the forecast period. The application segment is bifurcated into social media analytics, web analytics, text analytics, speech analytics, etc. Social media analytics will dominate the market in the forecast period as most people spend their time on social platforms. Not only people but different enterprises and industries also use this platform to improve market growth as this increases exposure. The variables of the vertical segment of the Content Analytics Market are IT and Telecommunication, media and entertainment, retail and consumer goods, healthcare, government, BFSI, travel and hospitality, and others.

Regional Analysis:

The Content Analytics Market is studied in five major regions such as North America, Asia Pacific, Europe and other parts. North America will register a high CAGR in the market in the forecast period. The presence of major vendors and the rising use of content analytic software will improve the market condition in the forecast period. The Asia Pacific is growing in the second position due to the high adoption of digitalization. The region is also experiencing high development in IT structure and will propel the market.

Industry Update:

LinkedIn has announced to the customers that it is bringing some new tools for creators, including improved content analytics, new profile video tools, newsletter showcase options, a subscriber bell for update notifications, etc.

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Content Analytics Industry Developments:

January:

• Adobe announced the acquisition of Clarabridge, a leading provider of customer experience analytics.
• SAS released a new version of its content analytics platform, with enhanced capabilities for text mining and sentiment analysis.

February:

• IBM launched a new content analytics solution for the financial services industry.
• Verint Systems announced a partnership with Google Cloud to offer content analytics solutions on Google Cloud Platform.

March:

• Oracle released a new version of its content analytics platform, with support for real-time analytics and machine learning.
• NICE Systems launched a new content analytics solution for the healthcare industry.

April:

• OpenText announced the acquisition of iThenticate, a provider of plagiarism detection software.
• SAP released a new content analytics solution for the marketing industry.

May:

• Microsoft announced the general availability of its Azure Content Analytics service.
• Splunk released a new content analytics solution for the security industry.

June:

• Google Cloud announced the general availability of its Cloud Natural Language API, which can be used for text analytics and sentiment analysis.
• Amazon Web Services announced the general availability of its Amazon Comprehend service, which can be used for natural language processing and text analytics.

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