We are living in an era of change, where industries are changing their traditional way of managing and streamlining organizational goals. SMEs and SMBs are gradually gaining market share and developing well-known brands, eliminating the term monopoly, as any business with an appropriate data strategy can create its own space in this competitive landscape.

To stay competitive, businesses are attracted to two potential technologies: artificial intelligence (AI) and business intelligence (BI). Combined, they offer a powerful tool that transforms raw data into implementable insight by making data accessible to BI managers. This collaboration between AI and BI enables companies to steer large-scale data efficiently and make quick business decisions.

This article provides an overview of the current landscape of AI and BI, highlighting the evolution of BI systems after integrating artificial intelligence.

Evolution of Business Intelligence Tools and Techniques

The advancement of business intelligence (BI) tools, software, and techniques after the integration of AI has witnessed significant developments in the fields of business decision-making and data analytics. With novel ML tools designed for data fusion in the analysis of sentiments about specific events, it aims to support business decisions with human-centric explanations. This is a classic advancement in BI as the combination of ML and sentiment analysis provides a comprehensive insight into customers' sentiments and updated market trends.

The role of Robotic Process Automation (RPA) is to generate an automated business process that improves accuracy, productivity, and efficiency among BI managers and their teams and also provide customer satisfaction.

Let's take a glance at a few examples of BI tools and software with use cases:

Using AI to Turn Databases Into Useful Information

The major utilization of AI in business intelligence can be witnessed in HANA, a cloud platform by SAP that enables BI managers and their teams to manage databases of accumulated information.

HANA replicates and ingests structured data from relational databases, applications, and other sources. For instance, Walmart has been using HANA to process its large volumes of data within a few minutes, enabling it to operate faster and control the cost of its business office as the process of data collection is automated.

BI's Deep Analytics Platform

Avanade, a joint venture of Microsoft and Accenture, leverages the Cortana Intelligence Suite and many other solutions used for predictive analyzes and data-based insight. This platform helps companies gain a better perspective and insight into the current market and learn about customer behavior through analytics.

For instance, Pacific Specialty, an insurance company, tapped Avanade to develop an analytical platform with the intention that this application would be more staff-oriented and give them business insights. The goal behind making this platform was to understand customer and policy data for better business growth. By understanding policyholder behavior and trends, Pacific Specialties can develop better products and services.

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