The global marketing automation market size is expected to reach USD 21,700.9 by 2032, according to a new study by Polaris Market Research. The report “Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use; By Region; Segment Forecast, 2024 - 2032” gives a detailed insight into current market dynamics and provides analysis on future market growth.

The marketing automation market is the sector that revolves around technologies, solutions, and services designed for automating marketing activities. It includes software platforms, tools, and services that empower businesses to streamline their marketing efforts and achieve greater efficiency.

In recent years, the market for marketing automation has experienced significant growth due to the rising need for effective and personalized marketing strategies. Companies from diverse industries embrace marketing automation solutions to enhance their marketing processes, engage customers more effectively, and boost revenue generation.

The marketing automation market comprises various players, including software vendors, service providers, consulting firms, and agencies. These companies offer various marketing automation solutions to cater to different needs. These solutions can range from comprehensive platforms integrating multiple marketing functions to specialized tools focusing on specific areas like email marketing, lead management, or social media automation.

In today's competitive marketing landscape, data-driven retention marketing has become essential. There is a growing opportunity for contextual and emotionally intelligent communications that acknowledge customer preferences. Customer marketing platforms have experienced significant growth, fueled by increased social media and email marketing.

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Email marketing has gained significant popularity among businesses worldwide. It offers key features like email tracking, detailed profiling, scheduled sending, and performance analytics. These features empower marketers to manage and optimize their email campaigns effectively.

Marketing a product or service involves various complexities, including engaging multiple stakeholders, suppliers, and agencies and leveraging numerous media channels. The ever-changing consumer behavior adds to the complexity of the marketing landscape, which is often vast and diverse. Many enterprises, especially small and medium-sized businesses (SMBs), face challenges such as outdated legacy systems, limited budgets, and a shortage of skilled professionals to handle marketing software.

To address these challenges, organizations globally are increasingly investing in data and analytics systems within the industry. This investment fuels the adoption of marketing automation solutions, enabling businesses to streamline their marketing efforts and leverage data-driven insights for improved performance.

Marketing Automation Market Report Highlights

• The software segment accounted for the highest market share in the Marketing Automation market. It includes various software platforms and tools enabling businesses to automate and streamline their marketing activities to provide multiple functionalities and features to support marketing campaigns and customer engagement.
• In 2022, the IT & Telecom segment accounted for the largest market share in the Marketing Automation market. The IT & Telecom industry heavily relies on effective marketing strategies to promote their products and services to a wide range of customers.
• Asia Pacific accounted for highest growth rate in the forecast period due to population growth, rapid digitalization, and the widespread use of social networking platforms.
• The global key market players include ClickDimensions, Act-On Software, Adobe Inc., ActiveCampaign, HubSpot, GetResponse, IBM Corporation, Oracle Corporation, Keap, Salesforce Inc., Sendinblue, SAS, SharpSpring, Teradata Corporation, Thryv.

Polaris Market Research has segmented the marketing automation market report based on component, deployment type, organization size, application, end-use, and region:

Marketing Automation, Component Outlook (Revenue - USD Million, 2019 - 2032)

• Software
• Services

Marketing Automation, Deployment Type Outlook (Revenue - USD Million, 2019 - 2032)

• Cloud
• On-Premises

Marketing Automation, Organization Size Outlook (Revenue - USD Million, 2019 - 2032)

• Small & Medium Enterprises
• Large Enterprises

Marketing Automation, Application (Revenue - USD Million, 2019 - 2032)

• Email Marketing
• Social Media Marketing
• Campaign Management
• Others

Marketing Automation, End-Use (Revenue - USD Million, 2019 - 2032)

• BFSI
• IT & Telecom
• Media & Entertainment
• Retail & E-Commerce
• Others

Marketing Automation, Regional Outlook (Revenue - USD Million, 2019 - 2032)

• North America

• U.S.
• Canada

• Europe

• Germany
• UK
• France
• Italy
• Spain
• Russia
• Netherlands

• Asia Pacific

• China
• India
• Japan
• South Korea
• Indonesia
• Malaysia

• Latin America

• Argentina
• Brazil
• Mexico

• Middle East & Africa

• UAE
• Saudi Arabia
• Israel
• South Africa