How Dunelm transformed disconnected customer data, into ‘targeted gold dust’
Discover how Dunelm utilized disconnected customer data to create targeted marketing campaigns that increased revenue. Read on to learn more!
Challenge:
Dunelm needed to unify their disparate ‘owned’ first-party data on a single platform and make it actionable.
Solution:
Dunelm chose the Tealium Customer Data Platform (CDP) to fix an omnichannel data disconnect and unify its...
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